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Voxpopme Strengthens Leadership Team With New Vice Presidents

Voxpopme Strengthens Leadership Team With New Vice Presidents

Tom Higgins - 2/05/2019

[May 2, 2019, Salt Lake City, UT] Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform today announced one promotion and one appointment to strengthen its senior executive team. Jenn Vogel has been promoted to VP of Marketing to ensure effective delivery of global marketing initiatives and Cedric Guy has been appointed as VP of Partnerships to ensure the success of new and existing partner relationships.
International Women’s Day 2019

International Women’s Day 2019

Dave Carruthers - 8/03/2019

International Women’s Day is a great time for us to reflect on and appreciate the amazing women we have here at Voxpopme. We are seeing exciting and constant growth in our client base, our technology and the talent in our teams - enabling us to deliver a world-class service.
How to get VoC the attention it deserves in the boardroom

How to get VoC the attention it deserves in the boardroom

Tom Higgins - 30/01/2019

It’s official: we’re living in the “information age” - and we’re suffering from information overload. We’re all drowning in data, with more than five times as much information to digest than we had 30 years ago. However, if you thought we have it tough, the senior executives in our organizations face an even larger barrage of data from an ever-increasing number of channels and business units.
Five ways video will revolutionize your market research in 2019

Five ways video will revolutionize your market research in 2019

Tom Higgins - 23/01/2019

2018 was a hugely exciting year for us here at Voxpopme. From the launch of our video customer experience platform, VideoCX, to new partnerships and exciting new hires, it’s fair to say that it was a busy one! On reflection, it was an eventful year for the market research industry too, with trends such as automation and the continued rise of emerging methods, such as online communities and mobile surveys, taking center stage. Now that...
How to run global video market research studies

How to run global video market research studies

Tom Higgins - 4/01/2019

Video has always been a powerful tool that gives consumers a unique and fun way to share their opinions with the brands that matter to them. But that’s not all: using video in research also gives brands access to human feedback that’s deep in meaning and emotionally engaging so they can make informed, customer-centric decisions. However, although video is powerful in terms of the depth of feedback it provides, it has previously been geographically restrictive....
Five video market research fails (and how to avoid them!)

Five video market research fails (and how to avoid them!)

Tom Higgins - 30/11/2018

Using video in research is a fantastic way for companies get to the bottom of what their customers are really thinking. Video is the single most powerful way to deliver human feedback and see how customers feel about your brand, products, and services - and thanks to today’s technology, video feedback can be captured quickly, at scale, in any location, straight from consumers’ digital devices. This agile approach to video market research means customers can...
Young people and video: a match made in market research heaven

Young people and video: a match made in market research heaven

Tom Higgins - 27/11/2018

Young people are the brand influencers of today and tomorrow. As the leading actors of the digital era, Millennials make up 31.5% of the world’s 7.7 billion population, while Generation Z will account for 32% of the global population by 2019. As the spending power and influence of these young people continues to rise exponentially, so too does their importance in market research.
Our take on the latest GRIT Report and what it means for video market research

Our take on the latest GRIT Report and what it means for video market research

Tom Higgins - 8/11/2018

The GreenBook Research Industry Trends (GRIT) Report is one of the leading publications in market research thanks to its renowned survey of the industry, for the industry. It’s an incredibly useful resource that allows researchers to understand where the industry is now, where it’s going in the future and what businesses need to do to adapt, evolve and stay ahead of the competition.
Your ultimate video market research project checklist

Your ultimate video market research project checklist

- 7/11/2018

Video market research technology helps brands see the people behind the data and drive customer-centric decisions with engaging insight. Thanks to the automation of video feedback, in just a few clicks, you can now get closer to your customers than ever before by capturing, analysing and sharing compelling, self-recorded customer stories.
How to use the power of video to fight survey fatigue

How to use the power of video to fight survey fatigue

Tom Higgins - 17/10/2018

Life today is hectic. No one has enough time - and in a world where we’re constantly connected, it’s pretty much impossible to ever switch off. If we’re not rushing from A to B then it’s the pressure of deadlines looming over us - and big data is always there threatening us with more information to digest than ever before too. It’s official: we live in a DRIP world that’s data rich and insight poor - and...